For Lizzy, Jo Malone London entered her life as part of the fabric of her home: ‘Our mother had the really big candles in the hallway. All the scents became familiar to me and quite cosy. And later, they would always remind me of home in London.’ Georgia May feels similarly: ‘I always had the candles and fragrances, years before working with Jo Malone London. I really love the identity of the brand. It’s very my kind of style, and I love the way they bring natural elements into the fragrances.’
If English Pear feels particularly British, that was the intention. ‘A Jo Malone London fragrance always begins with a story,’ says Céline Roux, the brand’s Global Head Of Fragrance. I especially love English orchards – there is something charming about the end of summer when you have orchards full of fruit trees. That was the idea behind our English Pear scents. We wanted to capture that moment. It felt romantic.’
For Lizzy, Jo Malone London entered her life as part of the fabric of her home: ‘Our mother had the really big candles in the hallway. All the scents became familiar to me and quite cosy. And later, they would always remind me of home in London.’ Georgia May feels similarly: ‘I always had the candles and fragrances, years before working with Jo Malone London. I really love the identity of the brand. It’s very my kind of style, and I love the way they bring natural elements into the fragrances.’
If English Pear feels particularly British, that was the intention. ‘A Jo Malone London fragrance always begins with a story,’ says Céline Roux, the brand’s Global Head Of Fragrance. I especially love English orchards – there is something charming about the end of summer when you have orchards full of fruit trees. That was the idea behind our English Pear scents. We wanted to capture that moment. It felt romantic.’
For Lizzy, Jo Malone London entered her life as part of the fabric of her home: ‘Our mother had the really big candles in the hallway. All the scents became familiar to me and quite cosy. And later, they would always remind me of home in London.’ Georgia May feels similarly: ‘I always had the candles and fragrances, years before working with Jo Malone London. I really love the identity of the brand. It’s very my kind of style, and I love the way they bring natural elements into the fragrances.’
If English Pear feels particularly British, that was the intention. ‘A Jo Malone London fragrance always begins with a story,’ says Céline Roux, the brand’s Global Head Of Fragrance. I especially love English orchards – there is something charming about the end of summer when you have orchards full of fruit trees. That was the idea behind our English Pear scents. We wanted to capture that moment. It felt romantic.’
For Lizzy, Jo Malone London entered her life as part of the fabric of her home: ‘Our mother had the really big candles in the hallway. All the scents became familiar to me and quite cosy. And later, they would always remind me of home in London.’ Georgia May feels similarly: ‘I always had the candles and fragrances, years before working with Jo Malone London. I really love the identity of the brand. It’s very my kind of style, and I love the way they bring natural elements into the fragrances.’
If English Pear feels particularly British, that was the intention. ‘A Jo Malone London fragrance always begins with a story,’ says Céline Roux, the brand’s Global Head Of Fragrance. I especially love English orchards – there is something charming about the end of summer when you have orchards full of fruit trees. That was the idea behind our English Pear scents. We wanted to capture that moment. It felt romantic.’
The campaign sidesteps the usual fragrance theatrics. ‘I love images of two women together having fun,’ Lizzy says. ‘There’s something very natural and real about that. A lot of fragrance images are very polished and maybe not something you can project yourself into. Jo Malone London feels real.’ Georgia May nods: ‘We were just ourselves, the way we were styled and everything,’ she says, laughing. ‘We weren’t on a set with wind machines.’
That commitment to authenticity extended to the lab. ‘Natural pear didn’t exist in perfumery – it was mostly water,’ explains Céline. ‘I wanted a natural pear and everyone told me it was impossible. So we looked to the food industry where they make pear juice and saw that the steam from cooking pears is usually thrown away. We captured that steam water and concentrated it to create a natural pear extract – an upcycled ingredient.
It took two years. At one point we had 0.82 of a pear in every bottle and we said, “No, no, we need a full pear.” So we concentrated again until we could say one pear in every bottle. Things like that make my job fun. It’s craftsmanship and we like to challenge what’s possible.’
Both sisters agree on the importance of challenging each other to be better. ‘Georgia has always been sportier than me – we go on holiday and we end up hiking up a hill,’ laughs Lizzy but it is never, says Georgia May, ‘about competition. Beyond being sisters, it’s the coming together of women and supporting each other and championing what each other is doing.’ It is a genuine love for each other that means their relationship has never been organised around rivalry. The age difference, they say, also makes a difference. ‘We’re seven-and-a-half years apart,’ explains Georgia May, ‘so we’ve had several different relationships in our relationship as sisters.’
The campaign sidesteps the usual fragrance theatrics. ‘I love images of two women together having fun,’ Lizzy says. ‘There’s something very natural and real about that. A lot of fragrance images are very polished and maybe not something you can project yourself into. Jo Malone London feels real.’ Georgia May nods: ‘We were just ourselves, the way we were styled and everything,’ she says, laughing. ‘We weren’t on a set with wind machines.’
That commitment to authenticity extended to the lab. ‘Natural pear didn’t exist in perfumery – it was mostly water,’ explains Céline. ‘I wanted a natural pear and everyone told me it was impossible. So we looked to the food industry where they make pear juice and saw that the steam from cooking pears is usually thrown away. We captured that steam water and concentrated it to create a natural pear extract – an upcycled ingredient.
It took two years. At one point we had 0.82 of a pear in every bottle and we said, “No, no, we need a full pear.” So we concentrated again until we could say one pear in every bottle. Things like that make my job fun. It’s craftsmanship and we like to challenge what’s possible.’
Both sisters agree on the importance of challenging each other to be better. ‘Georgia has always been sportier than me – we go on holiday and we end up hiking up a hill,’ laughs Lizzy but it is never, says Georgia May, ‘about competition. Beyond being sisters, it’s the coming together of women and supporting each other and championing what each other is doing.’ It is a genuine love for each other that means their relationship has never been organised around rivalry. The age difference, they say, also makes a difference. ‘We’re seven-and-a-half years apart,’ explains Georgia May, ‘so we’ve had several different relationships in our relationship as sisters.’
The campaign sidesteps the usual fragrance theatrics. ‘I love images of two women together having fun,’ Lizzy says. ‘There’s something very natural and real about that. A lot of fragrance images are very polished and maybe not something you can project yourself into. Jo Malone London feels real.’ Georgia May nods: ‘We were just ourselves, the way we were styled and everything,’ she says, laughing. ‘We weren’t on a set with wind machines.’
That commitment to authenticity extended to the lab. ‘Natural pear didn’t exist in perfumery – it was mostly water,’ explains Céline. ‘I wanted a natural pear and everyone told me it was impossible. So we looked to the food industry where they make pear juice and saw that the steam from cooking pears is usually thrown away. We captured that steam water and concentrated it to create a natural pear extract – an upcycled ingredient.
It took two years. At one point we had 0.82 of a pear in every bottle and we said, “No, no, we need a full pear.” So we concentrated again until we could say one pear in every bottle. Things like that make my job fun. It’s craftsmanship and we like to challenge what’s possible.’
Both sisters agree on the importance of challenging each other to be better. ‘Georgia has always been sportier than me – we go on holiday and we end up hiking up a hill,’ laughs Lizzy but it is never, says Georgia May, ‘about competition. Beyond being sisters, it’s the coming together of women and supporting each other and championing what each other is doing.’ It is a genuine love for each other that means their relationship has never been organised around rivalry. The age difference, they say, also makes a difference. ‘We’re seven-and-a-half years apart,’ explains Georgia May, ‘so we’ve had several different relationships in our relationship as sisters.’
The campaign sidesteps the usual fragrance theatrics. ‘I love images of two women together having fun,’ Lizzy says. ‘There’s something very natural and real about that. A lot of fragrance images are very polished and maybe not something you can project yourself into. Jo Malone London feels real.’ Georgia May nods: ‘We were just ourselves, the way we were styled and everything,’ she says, laughing. ‘We weren’t on a set with wind machines.’
That commitment to authenticity extended to the lab. ‘Natural pear didn’t exist in perfumery – it was mostly water,’ explains Céline. ‘I wanted a natural pear and everyone told me it was impossible. So we looked to the food industry where they make pear juice and saw that the steam from cooking pears is usually thrown away. We captured that steam water and concentrated it to create a natural pear extract – an upcycled ingredient.
It took two years. At one point we had 0.82 of a pear in every bottle and we said, “No, no, we need a full pear.” So we concentrated again until we could say one pear in every bottle. Things like that make my job fun. It’s craftsmanship and we like to challenge what’s possible.’
Both sisters agree on the importance of challenging each other to be better. ‘Georgia has always been sportier than me – we go on holiday and we end up hiking up a hill,’ laughs Lizzy but it is never, says Georgia May, ‘about competition. Beyond being sisters, it’s the coming together of women and supporting each other and championing what each other is doing.’ It is a genuine love for each other that means their relationship has never been organised around rivalry. The age difference, they say, also makes a difference. ‘We’re seven-and-a-half years apart,’ explains Georgia May, ‘so we’ve had several different relationships in our relationship as sisters.’
While both sisters have, at some point in their lives, lived in America (unsurprising seeing as their mother, Jerry Hall, is originally from Texas) it sharpened their Britishness rather than diluted it. ‘Living in America as a British person makes you crave things you didn’t know you loved,’ Georgia May says. ‘Cheese & onion crisps, certain TV shows. Watching Bake Off.’ Lizzy admits, ‘I once drove an hour in LA to the English snack shop.’ Festivals are part of the cultural calculus too. ‘There’s Coachella, yes, but we love Glastonbury,’ Lizzy says. The usually bad weather is immaterial. ‘We don’t care if it’s raining. It’s almost better because it doesn’t smell as bad,’ she adds, laughing.
Céline recognises the phenomenon from a different angle: ‘My advantage as a French person is that I take such enjoyment from English life: pears, orchards, summer light, flowers that grow wild, and so on.’
There is a sense of that captured in the campaign. But what it also captures is the way two interpretations of the same thing can coexist without needing to be the same. And as Georgia May says, smiling, her signature gap on show: ‘We just get to have fun.’
While both sisters have, at some point in their lives, lived in America (unsurprising seeing as their mother, Jerry Hall, is originally from Texas) it sharpened their Britishness rather than diluted it. ‘Living in America as a British person makes you crave things you didn’t know you loved,’ Georgia May says. ‘Cheese & onion crisps, certain TV shows. Watching Bake Off.’ Lizzy admits, ‘I once drove an hour in LA to the English snack shop.’ Festivals are part of the cultural calculus too. ‘There’s Coachella, yes, but we love Glastonbury,’ Lizzy says. The usually bad weather is immaterial. ‘We don’t care if it’s raining. It’s almost better because it doesn’t smell as bad,’ she adds, laughing.
Céline recognises the phenomenon from a different angle: ‘My advantage as a French person is that I take such enjoyment from English life: pears, orchards, summer light, flowers that grow wild, and so on.’
There is a sense of that captured in the campaign. But what it also captures is the way two interpretations of the same thing can coexist without needing to be the same. And as Georgia May says, smiling, her signature gap on show: ‘We just get to have fun.’
While both sisters have, at some point in their lives, lived in America (unsurprising seeing as their mother, Jerry Hall, is originally from Texas) it sharpened their Britishness rather than diluted it. ‘Living in America as a British person makes you crave things you didn’t know you loved,’ Georgia May says. ‘Cheese & onion crisps, certain TV shows. Watching Bake Off.’ Lizzy admits, ‘I once drove an hour in LA to the English snack shop.’ Festivals are part of the cultural calculus too. ‘There’s Coachella, yes, but we love Glastonbury,’ Lizzy says. The usually bad weather is immaterial. ‘We don’t care if it’s raining. It’s almost better because it doesn’t smell as bad,’ she adds, laughing.
Céline recognises the phenomenon from a different angle: ‘My advantage as a French person is that I take such enjoyment from English life: pears, orchards, summer light, flowers that grow wild, and so on.’
There is a sense of that captured in the campaign. But what it also captures is the way two interpretations of the same thing can coexist without needing to be the same. And as Georgia May says, smiling, her signature gap on show: ‘We just get to have fun.’
While both sisters have, at some point in their lives, lived in America (unsurprising seeing as their mother, Jerry Hall, is originally from Texas) it sharpened their Britishness rather than diluted it. ‘Living in America as a British person makes you crave things you didn’t know you loved,’ Georgia May says. ‘Cheese & onion crisps, certain TV shows. Watching Bake Off.’ Lizzy admits, ‘I once drove an hour in LA to the English snack shop.’ Festivals are part of the cultural calculus too. ‘There’s Coachella, yes, but we love Glastonbury,’ Lizzy says. The usually bad weather is immaterial. ‘We don’t care if it’s raining. It’s almost better because it doesn’t smell as bad,’ she adds, laughing.
Céline recognises the phenomenon from a different angle: ‘My advantage as a French person is that I take such enjoyment from English life: pears, orchards, summer light, flowers that grow wild, and so on.’
There is a sense of that captured in the campaign. But what it also captures is the way two interpretations of the same thing can coexist without needing to be the same. And as Georgia May says, smiling, her signature gap on show: ‘We just get to have fun.’
